K-Y Brand has decided to feature a lesbian couple in its latest advertising campaign.
The company, which has always supported gay rights, will launch the new advert from September.
It shows couple Alex and Emma who are in the bedroom talking about their relationship and how they’ve managed to stay together.
Alex tells the viewer she believes the key to their success as a couple is communication, oh and K-Y Intense – according to Emma.
Cue the fireworks followed by a shot of the pair collapsed in bed.
The gel promises to make that ‘big moment even bigger’ and is specifically aimed at women.
-Y Brand said it made the decision to create the ad because they had been a long-time supporter of gay and lesbian couples but had never featured two females as part of their advertising campaign.
A spokesman said: ‘Since 1998, [KY-Brand] has sponsored dozens of LBGT and HIV/AIDS organisations and has also participated at LGBT Pride celebrations and other community events.